1. Have passion about your topic
You want to write something that you would read. If you're constantly reading about sports, why not make a sports blog? The right topic is one that you are passionate about. Readers always have room for one more blog if it's well written and from the heart.
2. Be consistent with your topic
You are drawing on a canvas when you write new posts. If you are painting with subdued blues and greens, it is jarring to suddenly switch over to fluorescent fuchsia. Likewise is you suddenly talk about religion on your weight loss journal.
3. Respond to comments
Comments provide that extra personalization to the blog. They can sometimes expound upon the topic. They can provide the forum for some great discussions and further blog posts. Give them a response and be thankful that people are reading.
4. Search for blogs you like
Chances are, there are blogs that you have been keeping up with for ages. What keeps you going back? Is it the writer's style and ego? Is it the way that the blogger loves peaches just like you? Place your own spin on the things you like about these sites.
5. Have an ironclad ego
You can't take comments personally. You wanted your blog to inspire passion, and it has. Remember that the angry commenters may be having a bad day and want to take it out anonymously on those around them.
6. Be a stickler for your posting schedule
Following a posting schedule is paramount to retaining readers. It's better if you write it in your profile 'Every Tuesday and Friday, … brings us into the world of great cheese,' but it should be followed. Essentially, you do not want to give your readers any reasons to stray.
7. Invest in a good design
You have about thirty seconds to make a great impression on a reader who is cruising for new blogs. Anything that makes a blog harder to read, from loud wallpapers to busy animations, drives visitors away instead of attracting them.
8. Be the one in charge
When it comes down to it, you're the one who's writing. You are the one in charge, not the commenters. They may be the ones who offer advice, but you're steering the ship.
9. Market your blog
You would read your blog because it offers the best advice in your favorite topic. Why not let other people know about it through advertising?
10. Invest a lot of time in your blog
Everything you do to improve your blog takes time. You need to do research into the new trends. You need to look into the new marketing techniques. You need to brush up on comma usage. A great blog takes time and does not come out of thin air.
I wish that I had these commandments when I first started blogging. I wish that I'd known how much time it takes to do research and keep up with marketing. I wish that I had known I'd be in charge of the marketing, because I thought that there was a magic visitor button to make traffic run to my site. Following these tips will help you incrementally improve traffic to your blog, and that is how real success is born.
James Adams works with the team at CartridgeSave where he reviews products such as the HP 336 ink cartridge and helps out on their blog.